EFFECTIVE DATE: October 08,2025
At AIV Digital Media Private Limited (“we”, “our”, or “us”), we are deeply committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and safeguard your data when you visit our website https://engamix.ai, use our services, or otherwise interact with us, including B2B partnerships with brands and game developers.
This Policy applies to brands, developers, businesses, and individuals who use or interact with our platform. By accessing our services or engaging with us, you acknowledge and agree to the terms in this Policy.
We collect both personal information and non-personal information to operate our AI-powered gamification marketplace and to improve user experience.
1.1 Personal Information: Include but are not limited to:
1.2 Non-Personal / Technical Information: We may collect:
1.3 Sensitive / Special Categories of Data
Unless explicitly and separately consented, we do not intentionally collect sensitive data such as racial or ethnic origin, health data, political views, biometric data about you. If we later require such data for a specific purpose, we will obtain your explicit consent or rely on legitimate legal bases permitted under your jurisdiction.
We use the information we collect for a variety of legitimate business purposes, including:
We use Artificial Intelligence (AI) as an integral part of our platform to make content smarter, analytics sharper, and the experience more secure. Some of our AI features require careful processing of personal and nonpersonal data, as described below:
Content Creation (Automated Trivia & AI-Generated Images)
Our AI helps generate game content tailored to the client’s needs. For example, trivia questions are automatically crafted based on topic and audience preferences, and visual assets backgrounds, characters, promotional graphics are generated to align with brand identity. To do this, we may use client preferences, branding guidelines, and user behaviour data. The goal is to reduce manual effort while offering personalized, engaging game content.
Analytics (Predictive Insights & Performance Metrics)
We use AI to analyse gameplay and engagement data to derive insights. These analytics include identifying patterns to boost retention, determining when to offer rewards, and highlighting which features work best. We process personal data such as interactions, progress, device use, or location (where relevant), as well as aggregated and anonymized data, to support data driven decision making for clients.
Fraud Prevention (Ensuring Fair Play)
To maintain integrity and trust, we monitor for cheating, bots, and anomalous behaviour. Our AI flags suspicious activity such as unusually fast progression, score manipulation, or repetitive behaviour. We may analyse user session data (login times, actions) and technical identifiers (IP addresses, device fingerprints) to detect abuse. This protects all parties: players, brands, and developers.
We may share your data under limited, controlled circumstances:
We never sell personal data for third-party marketing without your explicit opt in consent unless otherwise legally permissible in your jurisdiction.
Because we operate globally, your data may be transferred to, stored in, or processed in countries other than your home country. We take steps to protect your data when it crosses borders.
We take the security of your personal data very seriously. To ensure that your information is protected from unauthorized access, alteration, disclosure, or destruction, we employ a range of technical, administrative, and organizational safeguards. These measures are designed to keep your data safe and secure. While we strive to protect your data, no system is absolutely foolproof. In the event of a data breach, we will promptly notify affected individuals and regulators as required by applicable law.
To provide you with a better and more personalized experience, we use cookies and similar tracking technologies. These tools help us understand how you use our platform, enhance its functionality, and remember your preferences for future visits. While cookies can improve your experience, we respect your choice to manage or disable them. You can adjust your browser settings to control cookie use, though be aware that turning off cookies may impact some features or functionality of our platform, making it less efficient or limiting certain aspects of your experience.
Under GDPR and India’s Digital Personal Data Protection Act (DPDP), you have rights regarding your personal data. Here’s how they apply with us:
Access & Rectification
You may request access to your personal data and ask that inaccurate or incomplete data be corrected. We make reasonable efforts to honour such requests, after verifying your identity. We may decline requests that are repetitive, overly burdensome, or compromise others’ privacy. Most requests are fulfilled free of charge, unless doing so poses an undue burden. Send your request via email care@engamix.ai
Right to be Forgotten
If your data is no longer needed for its original purpose or you withdraw consent (where applicable), you can request deletion. We will close your account and erase data unless retention is required for legal obligations, fraud prevention, or enforcing our agreements. Some data (e.g. public posts) may remain in anonymized form. Backup systems may retain residual data for a limited time, though dissociated from your identity.
Withdrawal of Consent & Restriction
If our data processing is based on your consent, you can withdraw it anytime. Once we verify your identity, we will stop further processing for that purpose. You may also request that we limit processing while we evaluate your concerns, correct data, or consider objections.
Right to Object
You can object to the processing of your personal data on grounds specific to your situation. This includes objection to direct marketing. We will stop such processing unless we have demonstrable, overriding legal grounds.
We commit to responding to valid requests without undue delay, and in any event within one month from receipt. If the request is complex, we may extend by up to two additional months, in which case we will inform you of the extension and the reasons within the original one month period.
We understand the importance of your personal data and are committed to using it responsibly. We will only retain your personal information for as long as it is necessary to fulfill the purposes outlined in this policy. This includes ensuring that we meet any legal obligations, resolve disputes, or enforce any agreements that may arise. Once your data is no longer required for these purposes, we will take appropriate measures to securely dispose of it, keeping your privacy always protected.
Your data may be stored on servers located in India or outside, depending on the nature of our cloud infrastructure. Regardless of the storage location, we ensure that your data is treated securely and in accordance with applicable Indian data protection laws, including the DPDP Act, 2023. We choose service providers who commit to maintaining high standards of data security and privacy.
Our platform may contain links to external websites or services that are not under our control. While we strive to ensure that our partnerships and integrations align with your privacy expectations, we cannot be held responsible for the privacy practices of these third party sites. We strongly encourage you to review the privacy policies of any external websites or services before sharing any personal data, as their practices may differ from ours.
Our Services are intended for users aged 18 or older, unless local law allows otherwise. We do not knowingly collect personal data from minors below the legally required age without parental or guardian consent. If you believe we have collected data from a minor, please contact us to request deletion.
In accordance with the DPDP Act, you may reach out to our designated Grievance /Privacy Officer for any concerns regarding your personal data or to report a privacy related grievance.
Grievance Officer: Imroj Khan
Communication Address: A-8, First Floor, Shiv Vihar,
Uttam Nagar, Delhi,
India - 110059.
Email: grievance@engamix.ai
We reserve the right to update or modify this Privacy Policy from time to time. These updates may be necessary to reflect changes in our business operations, legal obligations, or regulatory requirements. When significant changes are made, we will notify you by posting the revised policy on our platform, along with the updated “Effective Date.” We encourage you to periodically review this policy to stay informed about how we are safeguarding your data.
While we strive to protect your data and comply with all legal obligations, due to the evolving nature of global privacy laws and technical constraints, this Policy cannot anticipate every legal or regulatory requirement. It is not, and should not be construed as, legal advice. You agree that we will not be liable for indirect or consequential losses arising from your reliance on this Policy’s terms, except as required by law.
If you have questions about this Privacy Policy, wish to exercise your rights, or want more information about our practices, please reach out to us:
AIV Digital Media Private Limited
A-8, First Floor, Shiv Vihar,
Uttam Nagar, Delhi,
India - 110059.
Email: care@engamix.ai